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Liquid Soldier

A portion of all proceeds will be donated to the Lt. Dennis W. Zilinski II Memorial Fund.
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Liquid Solder Army over 29,599,122 members strong

WE ARE LIQUID SOLDIER

The Liquid Soldier Difference

Empowering people through technology, commerce, and entrepreneurship by creating a world-class social media platform, a trusted online marketplace, and a franchise network that connects communities, fuels opportunity, drives innovation, and creates lasting value for generations to come.

Help Your Community

Reach New Horizons

Support Your Family

The Liquid Soldier Concept

We exist to serve a purpose greater than ourselves by creating opportunities that strengthen individuals, businesses, and communities.

We challenge the status quo, embrace technology, and continuously develop solutions that improve the way people connect, grow, and succeed.

We put people first by delivering exceptional value, building trust, and supporting our customers, franchisees, vendors, and communities.

We create pathways for entrepreneurs, creators, and businesses to achieve financial growth, independence, and lasting success.

We measure our success not only by what we build today, but by the positive
impact we leave for future generations.

Liquid Soldier Media

THE LIQUID SOLDIER MANIFESTO

Building More Than a Brand. Building a Legacy.

Every generation has companies that completely redefine industries.

Not because they followed the market—but because they change it.

Liquid Soldier was founded on a simple belief:

The future belongs to companies that connect people, empower

entrepreneurs, and build ecosystems that improve lives.

We are not building a single business.

We are building an interconnected platform where commerce, community, technology, and opportunity work together.

Our vision extends far beyond products.

We are creating a nationwide and global franchise network that gives

entrepreneurs the opportunity to build businesses under one trusted brand.

We are developing a world-class digital marketplace where businesses of every size can reach new customers and grow without limits.

At Liquid Soldier, we believe that true well-being encompasses more than just physical health—it’s about nurturing the mind, body, and spirit to live life to its fullest potential. Founded with a passion for empowering individuals to take control of their health journey, we offer a holistic approach to wellness that integrates science-backed practices with personalized support and guidance.
In 2019, Tommy Anton, an Equity and Options Trader, and Phil Duddy, a Wall Street Bond Trader, met to discuss the year’s Wall Street outlook. During their conversation, Tommy and Phil spoke of their combined passions for the health and wellness industry and their experience volunteering with Veteran organizations. That is how our parent company, ItsAllMedical, began. During this fateful meeting, Phil explained that he is an Executive Board Member of a successful Veteran’s charity. He highlighted the incredibly brave men and women that served in our US military. Phil shared the story about a man named Lieutenant Dennis Zilinski, Jr., and spoke with Tommy at length about his memorial foundation.

Building Something That Endures

We are building a social platform where creators, businesses, veterans, athletes, influencers, and consumers can connect, share ideas, build relationships, and transform engagement into opportunity.

Our Belief

Individually, each business has tremendous potential.

Together, they create something far more powerful.
  • Every franchise strengthens the brand.
  • Every vendor expands the marketplace.
  • Every creator grows the community.
  • Every customer fuels the ecosystem.
  • Every innovation creates new opportunities.

Our Vision

Our goal is not simply to become another successful company.

Our goal is to become one of the defining companies of our generation—recognized for innovation, trusted by our partners, respected by our communities, and valued for the opportunities we create.

How We Measure Success

Growth will never be measured solely by revenue. Instead, it will be measured by:
  • The entrepreneurs we empower.
  • The businesses we help succeed.
  • The communities we strengthen.
  • The innovation we continue to deliver.
  • The legacy we leave behind.

Our Foundation

We believe extraordinary companies are built with extraordinary people.
  • Our employees.
  • Our franchise partners.
  • Our vendors.
  • Our shareholders.
  • Our customers.

The Road Ahead

Together, we are building something designed to endure for decades.

This is not about short-term success.

This is about creating a company that future generations will recognize as one of the great American business success stories.

We know the road ahead will require disciplineresilienceinnovation, and relentless dedication.

We welcome that challenge.

Our Mindset

Because history has never been written by those who accepted the ordinary.

History is written by those who dare to build what others believe is impossible.
That is who we are.
That is why we exist.
We Are Liquid Soldier.

Knowledge Hub

A portion of the proceeds go to Lt. Dennis W. Zilinski II Memorial Fund

A portion of qualifying proceeds from Liquid Soldier supports the mission of the Lt. Dennis W. ZILINSKI II Memorial Fund, in honoring and supporting our nation’s heroes. The foundation’s primary focus is to raise funds that are used to train service dogs which are then placed with veterans who suffer from PTSD and TBI (Traumatic Brain Injuries).

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